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The Business of Blogging Masterclass
Week 1: Setting Up & Getting Started
Welcome to the Business of Blogging!
The Story of Nomadic Matt
Step 1: Create Your Blog Name
Step 2: Sign Up for Hosting
Step 3: Install and Configuring WordPress
Step 4: Set Up Your Email Account
Step 5: An Overview of WordPress
Step 6: Picking and Installing a Theme on Your Site
Step 7: Using WordPress to Add Content
Step 8: Installing WordPress Plugins
Install Plugin Number 1: Akismet
Install Plugin Number 2: Jetpack
Install Plugin Number 3: Yoast SEO
Install Plugin Number 4: Social Pug
Install Plugin Number 5: UpdraftPlus
Install Plugin Number 6: Compress JPEG & PNG images
Install Plugin Number 7: Relevanssi
Install Plugin Number 8: Cache Enabler
Step 9: Setting Up Google Analytics and Search Console
Step 10: Learn The Basics of Editing Code
Step 11: How to Make Your Website SEO Friendly
BONUS: Recommended Reading
Week 2: Building a Brand
How to Look at the Big Picture
Creating Your Brand
How to Choose Your Niche
The Essentials of Website Design
How to Design Your Website
Time Management: How to Maximize Your Efficiency
Week 3: Writing Content
An Introduction to Writing for the Web
How to Write Engaging Content
How to Write Viral Content
Editing Your Work
Grammar Dos and Don’ts
Writing Resources
Week 4: Mastering Social Media & Networking
An Introduction to Social Media
Twitter & Snapchat
How to Succeed on Instagram
How to Succeed on Pinterest
How to Succeed on Facebook
Pitching Guest Blogs
How to Get Media Attention
Networking with Bloggers
Week 5: SEO
Introduction to SEO (Why It’s Important)
How to Get Links to Rank High
An Introduction to Domain Authority (And Why It’s Not as Important as You’ve Been Told)
Advanced SEO: 5 Tips to Help You Get Ahead
Advanced SEO: Keyword Research
Advanced SEO: Updating Old Content for Improved SEO
Advanced SEO: The Best Tools for Success
SEO Glossary
Week 6: Newsletters
An Introduction to Newsletters
How to Set Up Newsletters
How to Set Up Your Newsletter with ConvertKit
How to Set Up Your Newsletter with MailChimp (30:45)
Autoresponders
Broadcasts
What to Write in Your Emails
Using Lead Generation to Grow Your List
Email Marketing F.A.Q
Week 7: Monetizing Your Blog
An Introduction to Making Money Blogging
Affiliate Marketing
A Note on Disclosing Sponsored Content and Affiliates
Creating Digital Products
How to Self-Publish a Book on Amazon
How to Create a Sales Page
How to Market Your Product
Making Money via Ads
Week 8: Partnering with Brands, PR, Tourism Boards, & More
Should You Take Paid Content?
An Introduction to Media Kits
Tours, Consulting, and Other Things
Working with PR and Brands
How to Work with Tourism Boards
That’s a Wrap!
Email Marketing F.A.Q
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